OREGON STATE UNIVERSITY
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A degree in marketing provides students with technical marketing skills and leadership training. Opportunities exist for marketing graduates in a wide variety of organizations, including manufacturing firms, service firms, retailers, wholesalers, advertising agencies, the communications media, and government agencies. career options include sales, advertising, retailing, brand management, logistics management, market research, purchasing management and more.
Determine and formulate policies and provide overall direction of companies or private and public sector organizations within guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
Interview persons desiring to open accounts in financial institutions. Explain account services available to prospective customers and assist them in preparing applications.
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.
Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. Includes assistant wholesale and retail buyers of nonfarm products.
Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
Interact with customers to provide information in response to inquiries about products and services and to handle and resolve complaints.
Plan, direct, or coordinate the training and development activities and staff of an organization.
Plan, direct, or coordinate the storage or distribution operations within an organization or the activities of organizations that are engaged in storing or distributing materials or products.
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Conduct quantitative analyses of information affecting investment programs of public or private institutions.
Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.
Accommodate hotel, motel, and resort patrons by registering and assigning rooms to guests, issuing room keys or cards, transmitting and receiving messages, keeping records of occupied rooms and guests' accounts, making and confirming reservations, and presenting statements to and collecting payments from departing guests.
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Prepare, plan, and operate multimedia teaching aids for use in education. May record, catalogue, and file materials.
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Plan, direct, or coordinate the selling, buying, leasing, or governance activities of commercial, industrial, or residential real estate properties. Includes managers of homeowner and condominium associations, rented or leased housing units, buildings, or land (including rights-of-way).
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
Provide high-level administrative support by conducting research, preparing statistical reports, handling information requests, and performing clerical functions such as preparing correspondence, receiving visitors, arranging conference calls, and scheduling meetings. May also train and supervise lower-level clerical staff.
Solicit donations or orders for goods or services over the telephone.
Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. Includes assistant wholesale and retail buyers of nonfarm products.
| Position Title | Projected Growth (2014-2024) | Preparation Required | 2015 Median Wage |
|---|---|---|---|
Advertising and Promotions Managers
Position Description:Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Projected Growth:
Average (5% to 8%)
Median Pay:
$113,610 per year
Preparation:
Job Zone 4
Position Duties:
Skills:
|
Average (5% to 8%) | Job Zone 4 | $113,610 per year |
Advertising and Promotions Managers
Position Description:Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Projected Growth:
Average (5% to 8%)
Median Pay:
$113,610 per year
Preparation:
Job Zone 4
Position Duties:
Skills:
|
Average (5% to 8%) | Job Zone 4 | $113,610 per year |
Advertising Sales Agents
Position Description:Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
Projected Growth:
Decline (-2% or lower)
Median Pay:
$61,690 per year
Preparation:
Job Zone 3
Position Duties:
Skills:
|
Decline (-2% or lower) | Job Zone 3 | $61,690 per year |
Advertising Sales Agents
Position Description:Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
Projected Growth:
Decline (-2% or lower)
Median Pay:
$61,690 per year
Preparation:
Job Zone 3
Position Duties:
Skills:
|
Decline (-2% or lower) | Job Zone 3 | $61,690 per year |
Art Directors
Position Description:Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.
Projected Growth:
Slower than average (2% to 4%)
Median Pay:
$101,990 per year
Preparation:
Job Zone 4
Position Duties:
Skills:
|
Slower than average (2% to 4%) | Job Zone 4 | $101,990 per year |
Audio-Visual and Multimedia Collections Specialists
Position Description:Prepare, plan, and operate multimedia teaching aids for use in education. May record, catalogue, and file materials.
Projected Growth:
Average (5% to 8%)
Median Pay:
$48,220 per year
Preparation:
Job Zone 4
Position Duties:
Skills:
|
Average (5% to 8%) | Job Zone 4 | $48,220 per year |
Chief Executives
Position Description:Determine and formulate policies and provide overall direction of companies or private and public sector organizations within guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
Projected Growth:
Little or no change (-1% to 1%)
Median Pay:
$185,850 per year
Preparation:
Job Zone 5
Position Duties:
Skills:
|
Little or no change (-1% to 1%) | Job Zone 5 | $185,850 per year |
Commercial and Industrial Designers
Position Description:Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
Projected Growth:
Slower than average (2% to 4%)
Median Pay:
$69,820 per year
Preparation:
Job Zone 4
Position Duties:
Skills:
|
Slower than average (2% to 4%) | Job Zone 4 | $69,820 per year |
Customer Service Representatives
Position Description:Interact with customers to provide information in response to inquiries about products and services and to handle and resolve complaints.
Projected Growth:
Faster than average (9% to 13%)
Median Pay:
$34,560 per year
Preparation:
Job Zone 2
Position Duties:
Skills:
|
Faster than average (9% to 13%) | Job Zone 2 | $34,560 per year |
Executive Secretaries and Executive Administrative Assistants
Position Description:Provide high-level administrative support by conducting research, preparing statistical reports, handling information requests, and performing clerical functions such as preparing correspondence, receiving visitors, arranging conference calls, and scheduling meetings. May also train and supervise lower-level clerical staff.
Projected Growth:
Decline (-2% or lower)
Median Pay:
$55,460 per year
Preparation:
Job Zone 3
Position Duties:
Skills:
|
Decline (-2% or lower) | Job Zone 3 | $55,460 per year |
Financial Analysts
Position Description:Conduct quantitative analyses of information affecting investment programs of public or private institutions.
Projected Growth:
Slower than average (2% to 4%)
Median Pay:
$95,320 per year
Preparation:
Job Zone 4
Position Duties:
Skills:
|
Slower than average (2% to 4%) | Job Zone 4 | $95,320 per year |
Fundraisers
Position Description:Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.
Projected Growth:
Faster than average (9% to 13%)
Median Pay:
$57,170 per year
Preparation:
Job Zone 4
Position Duties:
Skills:
|
Faster than average (9% to 13%) | Job Zone 4 | $57,170 per year |
Hotel, Motel, and Resort Desk Clerks
Position Description:Accommodate hotel, motel, and resort patrons by registering and assigning rooms to guests, issuing room keys or cards, transmitting and receiving messages, keeping records of occupied rooms and guests' accounts, making and confirming reservations, and presenting statements to and collecting payments from departing guests.
Projected Growth:
Decline (-2% or lower)
Median Pay:
$22,610 per year
Preparation:
Job Zone 2
Position Duties:
Skills:
|
Decline (-2% or lower) | Job Zone 2 | $22,610 per year |
Market Research Analysts and Marketing Specialists
Position Description:Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Projected Growth:
Much faster than average (14% or higher)
Median Pay:
$70,030 per year
Preparation:
Job Zone 4
Position Duties:
Skills:
|
Much faster than average (14% or higher) | Job Zone 4 | $70,030 per year |
Market Research Analysts and Marketing Specialists
Position Description:Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Projected Growth:
Much faster than average (14% or higher)
Median Pay:
$70,030 per year
Preparation:
Job Zone 4
Position Duties:
Skills:
|
Much faster than average (14% or higher) | Job Zone 4 | $70,030 per year |
Marketing Managers
Position Description:Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Projected Growth:
Faster than average (9% to 13%)
Median Pay:
$140,660 per year
Preparation:
Job Zone 4
Position Duties:
Skills:
|
Faster than average (9% to 13%) | Job Zone 4 | $140,660 per year |
New Accounts Clerks
Position Description:Interview persons desiring to open accounts in financial institutions. Explain account services available to prospective customers and assist them in preparing applications.
Projected Growth:
Decline (-2% or lower)
Median Pay:
$35,820 per year
Preparation:
Job Zone 2
Position Duties:
Skills:
|
Decline (-2% or lower) | Job Zone 2 | $35,820 per year |
Property, Real Estate, and Community Association Managers
Position Description:Plan, direct, or coordinate the selling, buying, leasing, or governance activities of commercial, industrial, or residential real estate properties. Includes managers of homeowner and condominium associations, rented or leased housing units, buildings, or land (including rights-of-way).
Projected Growth:
Average (5% to 8%)
Median Pay:
$68,240 per year
Preparation:
Job Zone 4
Position Duties:
Skills:
|
Average (5% to 8%) | Job Zone 4 | $68,240 per year |
Public Relations Specialists
Position Description:Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Projected Growth:
Decline (-2% or lower)
Median Pay:
$65,830 per year
Preparation:
Job Zone 4
Position Duties:
Skills:
|
Decline (-2% or lower) | Job Zone 4 | $65,830 per year |
Retail Salespersons
Position Description:Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.
Projected Growth:
Faster than average (9% to 13%)
Median Pay:
$26,340 per year
Preparation:
Job Zone 2
Position Duties:
Skills:
|
Faster than average (9% to 13%) | Job Zone 2 | $26,340 per year |
Sales Managers
Position Description:Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Projected Growth:
Average (5% to 8%)
Median Pay:
$130,400 per year
Preparation:
Job Zone 4
Position Duties:
Skills:
|
Average (5% to 8%) | Job Zone 4 | $130,400 per year |
Search Marketing Strategists
Position Description:Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Projected Growth:
Slower than average (2% to 4%)
Median Pay:
$87,310 per year
Preparation:
Job Zone 4
Position Duties:
Skills:
|
Slower than average (2% to 4%) | Job Zone 4 | $87,310 per year |
Storage and Distribution Managers
Position Description:Plan, direct, or coordinate the storage or distribution operations within an organization or the activities of organizations that are engaged in storing or distributing materials or products.
Projected Growth:
Slower than average (2% to 4%)
Median Pay:
$95,130 per year
Preparation:
Job Zone 4
Position Duties:
Skills:
|
Slower than average (2% to 4%) | Job Zone 4 | $95,130 per year |
Telemarketers
Position Description:Solicit donations or orders for goods or services over the telephone.
Projected Growth:
Average (5% to 8%)
Median Pay:
$26,470 per year
Preparation:
Job Zone 2
Position Duties:
Skills:
|
Average (5% to 8%) | Job Zone 2 | $26,470 per year |
Training and Development Managers
Position Description:Plan, direct, or coordinate the training and development activities and staff of an organization.
Projected Growth:
Average (5% to 8%)
Median Pay:
$111,680 per year
Preparation:
Job Zone 4
Position Duties:
Skills:
|
Average (5% to 8%) | Job Zone 4 | $111,680 per year |
Wholesale and Retail Buyers, Except Farm Products
Position Description:Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. Includes assistant wholesale and retail buyers of nonfarm products.
Projected Growth:
Average (5% to 8%)
Median Pay:
$59,270 per year
Preparation:
Job Zone 3
Position Duties:
Skills:
|
Average (5% to 8%) | Job Zone 3 | $59,270 per year |
Wholesale and Retail Buyers, Except Farm Products
Position Description:Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. Includes assistant wholesale and retail buyers of nonfarm products.
Projected Growth:
Average (5% to 8%)
Median Pay:
$59,270 per year
Preparation:
Job Zone 3
Position Duties:
Skills:
|
Average (5% to 8%) | Job Zone 3 | $59,270 per year |
Determine and formulate policies and provide overall direction of companies or private and public sector organizations within guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
Interview persons desiring to open accounts in financial institutions. Explain account services available to prospective customers and assist them in preparing applications.
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.
Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. Includes assistant wholesale and retail buyers of nonfarm products.
Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
Interact with customers to provide information in response to inquiries about products and services and to handle and resolve complaints.
Plan, direct, or coordinate the training and development activities and staff of an organization.
Plan, direct, or coordinate the storage or distribution operations within an organization or the activities of organizations that are engaged in storing or distributing materials or products.
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Conduct quantitative analyses of information affecting investment programs of public or private institutions.
Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.
Accommodate hotel, motel, and resort patrons by registering and assigning rooms to guests, issuing room keys or cards, transmitting and receiving messages, keeping records of occupied rooms and guests' accounts, making and confirming reservations, and presenting statements to and collecting payments from departing guests.
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Prepare, plan, and operate multimedia teaching aids for use in education. May record, catalogue, and file materials.
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Plan, direct, or coordinate the selling, buying, leasing, or governance activities of commercial, industrial, or residential real estate properties. Includes managers of homeowner and condominium associations, rented or leased housing units, buildings, or land (including rights-of-way).
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
Provide high-level administrative support by conducting research, preparing statistical reports, handling information requests, and performing clerical functions such as preparing correspondence, receiving visitors, arranging conference calls, and scheduling meetings. May also train and supervise lower-level clerical staff.
Solicit donations or orders for goods or services over the telephone.
Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. Includes assistant wholesale and retail buyers of nonfarm products.
Explore career information and other resources specifically tailored to Marketing majors.
Career Development Center
A110 Kerr Admin Building, Corvallis, OR 97331
541-737-4085 • Contact Us
Summer Hours:
Mon-Thurs, 9 a.m.-2 p.m.